Goose
Every truck has a score.
Goose scores every truck on TruckStuff 0–100 across Work, Towing, Overlanding, and Comfort — built from primary-source specs, not marketing copy.
Dealers know the difference between a tire-kicker and a serious buyer. TruckStuff buyers arrive already matched — Goose has scored every truck across four use cases, and the buyer has told us exactly how they'll use it. The leads dealers receive from TruckStuff aren't curious shoppers. They're informed buyers who know what they want, why they want it, and what to ask next.